The employee who
never clocks out.
Setter is an AI employee. It works your LinkedIn and your Instagram at the same time. Finding the buyers, running the conversation, booking the call, for every one of the 8,760 hours in a year. This is its file: what it does, how it does it, and where it stops.
Three moves. That's the whole job description.
It finds them
Hunts your exact buyers on LinkedIn by title, industry and geography, and treats every story reply, comment and new follow on Instagram as the warm lead it is.
It talks to them
Opens in your voice, warms them, handles the back-and-forth and asks for the call. Boardroom on LinkedIn. Best-friend energy in the DMs.
You get the call
A qualified fifteen-minute call lands on your Calendly. You show up. It already did the reaching, on both channels, all night.
An employee that never sleeps, never forgets a follow-up, works two platforms at once, stays inside strict safety limits, and only interrupts you when it genuinely needs a human.
Same job description. Wildly different terms.
This isn't a knock on people. It's a knock on the job. Nobody should spend eight hours a day sending first messages. Here's the side-by-side, honestly.
You still need humans. You need them on the calls Setter books, not on the four hundred messages it takes to earn one.
It works LinkedIn and Instagram. At the same time.
Not two tools. Not two subscriptions. One employee that knows a LinkedIn opener would get it left on read in a DM, and writes accordingly, on both, all night.
The day job.
Where the titles live. Setter works it like a senior SDR who read the whole profile before saying a word.
- Hunts by title, headcount, industry, geography and funding.
- Request, accept, then a first line that is actually about them.
- Comments on their posts for days before it ever pitches.
- Handles “send me some info” without sending a brochure.
The night job.
Where the audience lives. A story reply is warm for about an hour, so it answers in seconds, at 2am, every night.
- Works story replies, comments and new follows the second they land.
- Talks the way DMs actually sound. Short. Fast. Human.
- Qualifies inside the chat instead of firing a link at strangers.
- Drops the booking link at the exact moment they lean in.
one playbook · one brain · one calendar
From download to live in four steps.
STEP 3 · THE 8 QUESTIONS the wizard turns your answers into a digital employee
Step 5 is the important one: paste 3–5 real DMs you've sent, and Setter learns to write like you.
It works in loops. A fresh mind each time.
Each loop spawns a brand-new agent that reads your latest playbook, runs the five workflows in order, writes its numbers, then rests. So it never drifts, and every improvement takes effect on the very next loop.
Warmest people first, always.
The order is the strategy: clear the warm, ready-to-buy people first, then spend the rest of the loop stocking the top of the funnel.
Stranger to booked call, in six moves.
Casual and confident, like texting a fellow owner. Short bursts, every message ends on a question, no price talk early. Never skips a stage unless the lead does.
Everything, on one screen.
Run the loop, wind it down gracefully, or force-stop if stuck.
Live action + a 5-step tracker of the current workflow.
A real-time look over its shoulder as it works both channels.
Tell it “sound less pushy” and it edits the playbook.
The only queue you act on: replies it wants you to approve.
Your whole pipeline, hot leads, and daily logs.
Four buttons. Eight states. One glance.
run the loop
skip the wait
wind down clean
force-stop now
Stop asks the loop to finish gracefully. Kill yanks the plug, only for when it's stuck.
It handles the rest. This, it asks.
She raised a trust objection. How much reassurance fits your voice is a judgment call, so I'd rather you approve this one.
Setter handles everything it's confident about on its own. When a reply is a real judgment call, it pauses that lead and asks you here. Your edits teach it, so fixing one reply sharpens the next hundred.
It works buy-ready people first.
Setter watches for people who publicly voice a pain you solve, files them into a fast lane, and works them ahead of cold prospects.
A “New” hot signal is untouched and gets worked the same loop. The nav badge counts them, so a buyer who just raised their hand never goes cold.
Your whole pipeline, as a living map.
Every person and file is a node; the lines are the mentions between them. Drag, zoom, and click a person to jump straight to their conversation. Hot intent leads wear a halo.
It grades itself and rewrites its playbook.
Scorecard
Analyst
Proposers
Critic
Synthesizer
It finds the weakest number (accept, reply, or advance rate), drafts surgical fixes, then a skeptic tries to refute each one. Only survivors continue.
Small & safe
Applied automatically. Logged, and reversible in one click.
Big changes
Queued for you with a before/after diff. Nothing ships without your yes.
Safety limits
Never editable. It can never loosen a rate cap or a stop rule.
Plus a safety net: if an auto-change makes a number drop, Setter notices and undoes it by itself.
Built to look human. Built to stop.
Platform warning?
linkedin banner · ig action block · captcha
Stop that channel. 24h.
then resume at half speed
Keep working
within the safe caps
There are no daily caps except that one. A warning from LinkedIn or Instagram is the only ceiling that matters, and Setter obeys it on that channel automatically, every time, while the other shift keeps working.
It gets better every day it works.
Install it once. Coach it when it asks. Watch two platforms fill one calendar. That's the whole arrangement.